Apparently, it's renaming and rebranding time at the top of the online travel agency (OTA) industry. Last month one of the major ones unveiled a new name, Expedia Group (NASDAQ: EXPE), complete with fresh branding. This came very shortly after its No. 1 rival, Priceline Group, spun its own cocoon and emerged as a butterfly named Booking Holdings (NASDAQ: BKNG).
Why Expedia (Sort of) Changed Its Name and Branding
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