From Social Media Dominance to Chinese Growth, the NBA Has Never Been Bigger

Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research. On this week’s episode, Ben Rains discusses the business of basketball as the NBA Finals, featuring LeBron James and the Cleveland Cavaliers and Steph Curry, Kevin Durant and the Golden State Warriors, heats up.

From strong TV ratings during the 2017-18 season to continued social media growth throughout the world, the NBA looks like a league poised to dominate for decades to come.