Pandora's New Plans Won't Be Enough

Shares of Pandora (NYSE: P)hit seven-month highs earlier this month, and the streaming music service is hoping to keep the momentum going by following its rivals into premium family plans. Pandora continues to be a streaming platform used primarily by ad-tolerating freeloaders, but giving families -- or friends huddling together in the guise of a family -- access to several streaming accounts for the price of less than two individual plans makes sense.