Hotwire joins FCB West's impressive roster of iconic brands, which include Levi's, Clorox, Dockers, Smokey Bear and Ghirardelli. Seeking an agency partner to help them reinvigorate their brand and regain market share among an extremely saturated competitive market, Hotwire conducted a competitive review that started late last year with many of the most admired creative agencies participating.
Hotwire Names FCB Creative Agency of Record
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