TripAdvisor (NASDAQ: TRIP)has been working hard for a long time to establish itself as a giant in the online travel business, and immense competitionhas made this task a tough one to accomplish. Having sought to make a transition from focusing on gathering reviews and other travel-related information to instead offering direct booking services, TripAdvisor has to walk a fine line to keep its reputation intact while expanding to become more profitable.
How TripAdvisor Shocked Its Shareholders
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