Can Blue Apron Keep Adding New Customers?

All things considered, Blue Apron (NYSE: APRN)delivered a pretty good first quarter. Revenue came in just a smidge under analysts' expectations, but its profit margins improved much more than anticipated, resulting in a loss per share much smaller than what analysts were modeling. Cost of goods sold came down significantly both on a sequential and year-over-year basis, indicating Blue Apron's investments in its new Linden fulfillment center are finally starting to pay off.