The e-commerce market in India is a hotly contested battlefield thanks to the huge potential that it holds. Morgan Stanleyestimates that online retail in India will grow at a massive pace, hitting $200 billion by 2026 as compared to just $15 billion a couple of years ago. Even then, online sales will account for only 12% of India's total retail sales, indicating that the market could keep growing for a very long time.
Amazon Moves Deeper Into This Crucial E-Commerce Market
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