Shutterfly, Inc. SFLYis scheduled to report first-quarter 2018 numbers on May 1, after market close.
In the last reported quarter, the company’s earnings surpassed the Zacks Consensus Estimate by 6.9%. Moreover, the average trailing four-quarter beat is 13%.
Factors Likely to Influence
Shutterfly generally incurs loss in the first three quarters and makes profit in the final quarter of every year because of the seasonal nature of its business.
Therefore, for the first quarter, the company expects to incur net loss per share in the range of 92-96 cents. Also, the Zacks Consensus Estimate for the quarter is pegged at a loss of 95 cents compared with loss of 84 cents in the prior-year quarter. Net revenues are envisioned in the range of $1.22-$1.26 billion.
Furthermore, the company is making progress with Shutterfly 3.0 initiative, under which it created a new photo-management solution by integrating ThisLife technology. This new integrated photo management solution that greatly augments the legacy Shutterfly platform, is called the All New Shutterfly. The company has also migrated its most active customers to this service. This photo management service is expected to deepen the company’s relationships with its customers and drive increased sales over time.
In fact, continued expansion of the company’s product range is a core part of Shutterfly’s strategy. It had earlier launched products in personalized gifts and home décor. Also, the company’s innovative marketing campaigns are helping to lure new customers and generating a higher number of orders.