Why the IHOP "Name Change" Might Work

In general, high-profile name changes for well-known chains have not gone well. When Yum! Brandsattempted to promote Pizza Hut's other offerings by marketing it as "The Hut," the campaign was met with a combination of indifference and Jabba the Hutt jokes. Similarly, Radio Shack's efforts to become "The Shack" brought it a soupcon of ridicule, and did nothing to stop its demise.