Adidas vs Nike: Which Sportswear Giant Will Win the FIFA World Cup?

The 2018 FIFA World Cup in Russia kicks off Thursday on Fox FOXA. The month-long tournament is expected to attract billions of viewers from over 200 countries, making it a marketing dream. The likes of Coca-Cola KO, Visa V, Budweiser BUD, and McDonald’s MCDwill all be heavily featured, but Adidas ADDYYand Nike NKEare the only companies competing against each other.

So let’s take a look to see which sportswear company seems poised to come out on top at the 2018 World Cup.