When Netflix (NASDAQ: NFLX)began streaming movies and television showsjust over a decade ago, it was first viewed as a novelty -- something that only the tech savvy would be able to enjoy. But the company's move to add a branded Netflix button to a host of devices including televisions, Blu-ray players, and gaming consoles marked a watershed moment, making it easy for everyone to access the service.
Netflix Finds Growth By Turning Rivals Into Allies
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