Outfront Media OUTcollaborated with Ford Motor Company Ffor an out-of-home (OOH) advertising campaign, which will run through July and display Mustang’s 2018 model. Through the Pony Personalizer, original Mustang logo art can be created and shared by the customers, which might be displayed on Outfront Media’s displays.
The ad campaign will be displayed at multiple locations in the country, including Los Angeles, Atlanta, Dallas/Ft. Worth, Houston, Miami/Ft. Lauderdale, Phoenix, San Antonio and Orlando.
Through the best in-class technology and assets in premium high-traffic outdoor spaces, Outfront Media will likely help in reaching the target-audience and fuel the campaign.
Jodi Senese, executive vice president and chief marketing officer at Outfront Media informed, "Our premium digital assets, in concert with the colorful Mustang logos as visualized by fans, connects the online to the physical and highly visible delivery of out-of-home assets."
Notably, Outfront Media has been focusing on the expansion of OOH advertising business. In March 2018, the company announced that The Body Shop partnered with the company for their first-ever OOH advertisement campaign 'Forever Against Animal Testing.’