Starbucks (NASDAQ: SBUX)serves 75 million customers each month, but the majority of them only visit the chain between one and five times in a month, according to COO Rosalind Brewer's remarks during the chain's second-quarter earnings call. That casual audience, she added, makes up nearly half of the company's sales volume in the afternoon, which is greater than their impact on other day parts.
Starbucks Gets Serious About Winning Over Casual Customers
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