"We're going through a revolution in food," Thomas Pirko, president of Bevmark consulting, whose clients include Coke( KO), Kraft( KFT), and Nestlé, told Forbes. "It's a whole new consciousness -- every product has to be adding to your health or preventing you from getting sick." If you find the perfect additive, he said, " you get rich.
"The Great Vitamin Scam: How Orrin Hatch Hijacked Your Health
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