Will Social Commerce Save Snapchat?

Snapchat parent Snap Inc. (NYSE: SNAP)remains in the market's doghouse as one of last year's busted IPOs, but it's hoping that new e-commerce tools will help make the social platform more attractive to advertisers. Snap is introducing Shoppable AR, tapping augmented reality and Snapchat's Lens feature as a way to help generate more leads for marketers.