Snap Is Getting Into E-Commerce

Snap's (NYSE: SNAP)core advertising business is still fairly young and inchoate, although the Snapchat operator has made meaningful progress with scaling its ad platform through automation. Meanwhile, the company is starting to be more cognizant of costs, which has entailed numerous rounds of layoffs.

While Snap's self-characterization of being a "camera" company is laughable in terms of hardware, it has undeniably made a name for itself in augmented reality (AR). Lenses are easily among Snapchat's most popular feature.