Apple Is Waving a Fat Wad of Cash at Hollywood

Netflix (NASDAQ: NFLX)is the undisputed leaderin the streaming video industry. The company reported 117 million subscribers worldwide to close out 2017, and said it plans to spend $8 billion this year to continue its growth. Netflix boasts 61% penetration in the U.S. among people who subscribe to a streaming service, according to Hub Entertainment Research report Decoding the Default.

That far exceeds the 36% attributed to Amazon.com's Prime Video, or a 22% share for Hulu. A full 38% of respondents subscribe to two or more streaming platforms, illustrating that this isn't a zero-sum game.