Salesforce Is Getting Into Blockchain. Here's Why That Matters

Salesforce.com (NYSE: CRM)CEO Marc Benioff often talks about having a beginner's mind -- trying to view the world like it's a new place you've never experienced before. That thinking is leading the company toward developing a blockchain and cryptocurrency solution that Benioff hopes will be ready for the company's Dreamforce 2018 software conference this September.

For investors, that means Salesforce could be the latest way to take advantage of the cryptocurrency boom ... without having to buy any bitcoin.