Can Healthier Options Buoy the U.S. Soft Beverages Industry?

The U.S. beverage market grew in 2017 on robust sales of bottled water and carbonated soft drinks. According to a recent report by Beverage Digest, retail beverage sales surged $135.7 billion last year. However, an increasing number of consumers are refraining from sugary sodas and other carbonated beverages in favor of the healthier water, tea and other drinks.