In the first quarter of 2018, Dunkin' Brands Group (NASDAQ: DNKN)completed the rollout of a menu simplification initiative to its entire base of roughly 9,000 Dunkin' Donuts U.S. stores. The effort reduced corporate-required menu items for franchisees by 10% and dispensed with 23 optional products, which David Hoffman, president of Dunkin' Donuts U.
S. and Canada, labeled as "slow moving, complex, and off-strategy."Is Dunkin' Brands' Menu Transformation Good for Business?
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