In 2017, Activision Blizzard (NASDAQ: ATVI)generated 56% of its total revenue from in-game spending, which includes the sale of expansion updates to existing games and cosmetic items gamers purchase while playing. Growing in-game revenue is a primary focus of the company, since it generates higher margins than new game sales and supports a recurring stream of revenue that comes in year-round.
Why Overwatch League Is Activision Blizzard's Secret Weapon
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