Since 2010, Starbucks (NASDAQ: SBUX)has offered Happy Hour, a seasonal promotion where customers could get Frappuccinos for half their regular prices at certain times of the day. That, as you might imagine, was a popular offer that drove afternoon traffic (albeit at the expense of putting stress on the chain's baristas who had to make the somewhat complicated concoctions).
Why Did Starbucks Change This Frappuccino Promotion?
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