1 Terrible Industry — and 10 Stocks in It — I'm Avoiding

Twenty years ago, consumer-facing companies had one major goal: build a brand worthy of legendary loyalty. That's what made Coca-Cola one of Warren Buffett's favorite -- and most profitable -- investments: People were willing to pay a little more for a Coke than the alternatives. That brand power not only helped the company charge incrementally more every year, but it also made it very popular in emerging markets.