Kohl’s Corporation KSShas been riding on rising comps, fueled by effective strategies to drive sales and brand performances. Well, shares of this renowned department store chain have rallied 48.6% in the past six months compared with the industry’s rise of 37.2%. Let’s take a closer look at the company’s initiatives and see if it can add more laurels to its growth story.
Effective Sales Driving Strategies
Kohl’s has been striving to attract more shoppers and improve sales. In fact, such efforts have been aiding the company to deliver positive comps since the past three quarters, thereby driving its overall performance. Incidentally, comps increased 3.6% during first-quarter fiscal 2018, following a rise of 6.3% and 0.1% in the fourth and the third quarters of fiscal 2017, respectively. Strong comps indicate that the company’s strategic initiative, Greatness Agenda, has been yielding favorable results. The initiative, which commenced in first-quarter fiscal 2014, was designed to drive transactions per store and sales. We expect such endeavors to continue driving the company’s comps performance in the forthcoming periods.
Additionally, the company’s sustained focus on technology improvements and omnichannel expansion have been positively impacting online sales. Markedly, online sales surged 20% year over year during the first quarter. In order to further improve its online offerings, Kohl’s has been expanding its e-commerce fulfillment centers. Additionally, it focuses on strengthening its in-store pickups.