Alphabet Inc.’s GOOGLdivision, Google has teamed up with LegitScript as it intends to resume accepting advertisements from alcohol and drug addiction treatment centres in the United States. LegitScript is a provider of verification and monitoring services for online pharmacies.
Last year, Google started rejecting such advertisements on grounds of being misleading and also because a few of the treatment centers were using its algorithms to make profits.
The latest decision will help rehab and other treatment centres to advertise on all the AdWords channels of Google.
Improved Monitoring to Boost Trust
The latest partnership will examine and investigate the ads with the help of which Google will be able to tackle the illegal practices by many rehabilitation centres via ads.
All treatment ads related to alcohol and drug addiction will have to go through LegitScript’s verification process based on 15 criteria including criminal background checks, license and insurance along with their policies and procedures.
We believe the latest move will drive Google’s top-line growth since advertisement revenues account for a major portion of its total revenues. Moreover, advertiser base will improve.