Facebook and Apple Embody New Tech Divide

Apple became the largest public company in the world the old-fashioned way: charging lots of consumers lots of money. So it’s not surprising that its CEO, Tim Cook, would chafe as Facebook grew to challenge Apple’s supremacy without charging its users a dime. • In recent weeks, that tension has grown, as Cook and Apple (ticker: AAPL) sought to distance themselves from Facebook (FB) and the uproar over user data.

In a television interview, Cook, hardly a rabble-rouser, accused Facebook of building a business based on an “invasion of privacy.”